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☆ Women's sports are surging in popularity and driving record World Cup viewership. Here are the top 10 advertisers cashing in.
▼ + stars: | 2023-07-28 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +6 min

The Women's World Cup is a big focus for brands to reach a growing audience. The US Women's National Team's latest Women's World Cup match against the Netherlands drew record viewership on July 26, with around 6.4 million viewers. Most of those eyeballs came from the NCAA women's basketball tournament, for which the company had 141 million household views. The Women's World Cup, which kicked off July 20 in Australia and New Zealand, offers another significant opportunity for companies to reach the growing audience of women's sports fans. July 28, 2023: This story has been updated to reflect viewership for the latest USWNT match in the Women's World Cup.

Persons: it's, Jeff Kearney, Buick, Molly Peck, Peck, Marisstella Marinkovic, Ally Organizations: Buick, Nissan, US, Fox Sports, WNBA, NWSL, Gatorade, Lexus, DIRECTV, Armour, Nielsen Sports, NCAA, ESPN, Ally, Google, Nike, Subway, Volkswagen Locations: Netherlands, Australia, New Zealand, Wells Fargo

☆ The 10 biggest brands advertising in women's sports as viewership reaches new heights and the World Cup takes center stage
▼ + stars: | 2023-07-26 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +5 min

The Women's World Cup is a big focus for brands to reach a growing audience. The first match of US Women's National Team in the Women's World Cup averaged an audience of 5.3 million viewers on July 21, according to the Associated Press. The AP reported that viewership increased 99% from the team's first match of the 2019 World Cup, per Fox and Nielsen. Most of those eyeballs came from the NCAA women's basketball tournament, for which the company had 141 million household views. The Women's World Cup, which kicked off July 20 in Australia and New Zealand, offers another significant opportunity for companies to reach the growing audience of women's sports fans.

Persons: it's, Jeff Kearney, Buick, Molly Peck, Peck, Marisstella Marinkovic, Ally Organizations: Buick, Nissan, Women's National Team, Associated Press, AP, Fox, Nielsen, WNBA, NWSL, Gatorade, Lexus, DIRECTV, Armour, Nielsen Sports, NCAA, ESPN, Ally, Google, Nike, Subway, Volkswagen Locations: Australia, New Zealand, Wells Fargo

☆ Lehmann most influential women's player on Instagram ahead of World Cup
▼ + stars: | 2023-06-28 | by ( Lori Ewing | ) www.reuters.com time to read: +3 min

Lehmann told talkSPORT recently: "Some people just see Instagram and social media and don't even know I actually play football ... Lehmann, who scored six goals in 31 games for Aston Villa this season and has 38 caps, comes in ahead of Spain midfielder Alexia Putellas, U.S. striker Morgan, and England captain Leah Williamson, who will miss the World Cup with a knee injury. Each Instagram post from Lehmann and Putellas, who in 2021 was the first player to win the UEFA Women's Player of the Year, Ballon d'Or Feminin and The Best FIFA Women's Player award in the same year, deliver over $100,000 of media value to brands. The rankings, created ahead of the World Cup that kicks off on July 20 in Australia and New Zealand, are based on Nielsen's measurement tool InfluenceScope. Cristiano Ronaldo has the most Instagram followers among male players with over 530 million.

Persons: Alisha Lehmann, Alex Morgan, Jon Stainer, Nielsen InfluenceScope, MJ Jones, Roger Federer, Lehmann, talkSPORT, Alexia Putellas, Morgan, Leah Williamson, Putellas, Germany's Jule Brand, Megan Rapinoe, Jordyn Huitema, Alessia Russo, Sakina Karchaoui, Cristiano Ronaldo, Lori Ewing, Ken Ferris Organizations: Nielsen Sports, EA Sports, Coca, Twitter, Aston Villa, UEFA, FIFA, VfL Wolfsburg, Thomson Locations: MANCHESTER, England, Swiss, Spain, U.S, Nielsen's, Marta, Brazil, Canada, France, Australia, New Zealand

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